Our Story
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Support Behind Your Shelves
Behind every great souvenir shop is a supplier who makes it happen.
You want products your customers love, shelves that stay stocked and a team you can call when you need to make a plan. That’s what you get with Africa’s Legends. We supply African-inspired gifts and souvenirs to shops, lodges, game reserves and tourism destinations across Southern Africa. Whether you’re opening your doors for the first time or buying for an established retail group, we help you build a range that works for your business.
Made for Tourism Retail
Your next bestseller
starts here.
A souvenir should capture a memory. For your business, it also needs to earn its place on the shelf.
Our range brings those two needs together: products that celebrate Africa and give your customers something they want to take home.
It’s the strength of that range—and how well it sells—that has grown Africa’s Legends into Southern Africa’s largest wholesale supplier of African-inspired gifts and souvenirs. For you, that means more choice from one supplier and more opportunities to find what sells in your store.
Stock Depth You Can Rely On
Our stock.
Your peace of mind.
With 2 million items in stock at any one time, we put substantial stockholding behind your business.
You don’t have to carry everything yourself to have a supplier with depth behind you. Plan for the season, replenish your popular lines and buy for your available space and budget, knowing there’s a broad range to draw from.
It means you can spend more time serving your customers and less time searching for stock.
Personal Support, Practical Solutions
There’s always a
plan to be made.
Every shop is different. Your customers, location, space and budget all shape what belongs on your shelves.
Tell us what you’re working towards, what you need and when you need it. We’ll help you work through the range, choose suitable options and find alternatives where needed.
From your opening order to your next seasonal top-up, you get practical help from people who understand your business.
Trusted Since 2004
Decades of experience, working for you.
Our roots go back to 1990, with Africa’s Legends established in 2004. That experience means you’re working with a family business that understands tourism retail and values lasting relationships.
In 2026, Gerard and Richard Robison took over from their father, Gezz, continuing the business with the same focus: products that sell, dependable service and customers who come back.
Today, we supply retailers across more than 10 African countries and internationally.
Let’s get your shelves working for you.
Explore the catalogue or visit our Cape Town showroom to see the range in person.
Bring your ideas, your budget and your questions. We’ll help you put a plan together.
Our People
We offer a diverse and continuously growing range of African-inspired gifts and souvenirs, designed specifically for the tourism and retail market.
- Experienced Leadership
- Skilled Artisans
- Efficient Logistics
- Experienced Leadership
- Skilled Artisans
- Efficient Logistics
Supporting Conservation
We are a proud supporter of the Game Rangers’ Association of Africa. For us, preserving heritage means protecting the land and wildlife that inspire it.
Visit Our Showroom
Based in Cape Town, our showroom is a curated space for our wholesale partners to experience the quality and tactility of our collections firsthand.
- Cape Town, South Africa (Showroom)
- Open by appointment for trade clients
Trusted Since 2004
Elevating Heritage Through Craftsmanship.
Africa’s Legends was established in 2004 as a division of Art of Africa CC, a business founded by Gezz Robison in 1990.
Over more than three decades, the business built a strong reputation within the tourism and retail sectors, becoming known for quality products, dependable service and competitive pricing. Through a commitment to celebrating Africa’s unique wildlife, cultures and destinations, the company has grown into a trusted supplier to retailers across Southern Africa.
In 2026, the business entered a new chapter when Gezz’s sons, Gerard and Richard Robison, acquired the company, continuing the family legacy while building on the values and relationships established over many years.
Today, Africa’s Legends offers one of the widest ranges of African-inspired gifts and souvenirs in the market, supplying retailers, gift shops, lodges and tourist destinations across the region.
Africa’s Legends evolved in 2004 as a branch of Art of Africa CC which had been formed by Gezz Robison in 1990. For many years Gezz and his son, Richard, grew the business and it became recognised as a leader in the tourism industry with a great reputation for quality, reliability, pricing and service.
Richard left Africa’s Legends in 2015 to branch out to start his own company, KoolAfrica. We have continued to have close ties between the 2 businesses.
Africa’s Legends has grown into, arguably, the largest supplier of the widest range of gifts and souvenirs for the tourist industry in Africa. We have become known as a leader in product design and branding and have a client base of over 1000 satisfied customers including game parks, airport shops, hotels and all major tourist hubs.
In addition to the South African market, we currently export to 10 other African countries and a number of countries on other continents. We couldn’t have done this without our very valued customers, many who have been buying from us since we started all those years ago.
We have an experienced and committed workforce. They work hard to make sure that your experience when dealing with us is smooth and enjoyable. We also have a team of ladies that manufacture our own range of African themed jewellery, bottle stoppers, key rings, etc. in our factory.
We hope that you enjoy browsing the website and getting to know our range of products. As usual, our team are here waiting to happily assist in any way we can. We are only a phone call or email away, or better still, arrange to come to visit us and see our showroom when you are in Cape Town. We do value your feedback too so please share that with us.
Wholesale Only
What We do
We offer a diverse and continuously growing range of African-inspired gifts and souvenirs, designed specifically for the tourism and retail market.